Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy. As the internet becomes more saturated with individuals, businesses, and content, consumers are driven to rely on online reviews to find their next doctor or plumber. Whether the customer is looking to locate the nearest pizza parlour or find the best wedding photographer, they will turn to an online review website like Yelp, Google Local, Trustpilot, etc. to make their decision.
Businesses must be able to connect and interact with their customers in a meaningful way. And while having a brick-and-mortar store is important, so too is creating a digital presence.
The digital world has become increasingly important in how consumers interact with businesses. With increasingly mobile habits, consumers are turning to the Internet to research products, brands and stores. Consumers can also connect with businesses through social media channels such as Facebook, Instagram and Twitter.
How you manage your online presence will determine whether your business succeeds or fails in today’s connected world.
Your digital profile is not just an online persona, but rather a complete compilation of your social media accounts, blog posts, directories and other online resources. It is the sum of everything that your prospective customers could find online about you or your business.
As businesses become more globally competitive, it’s no longer enough to simply be located in the right place at the right time; you also need to be found where your target audience is looking for you. Your digital profile represents this opportunity to reach people who are actively searching for information about your business.
Online Listings
Your digital profile should reflect your business identity and how you want to be perceived by the public.
It’s up to you to create, curate and maintain each piece of content that makes up your digital footprint so that it accurately reflects who you are as a person or business. By keeping this information updated and consistent across all platforms, you ensure that prospective customers can easily access relevant information about your company.
Rating and reviews
Ratings and reviews also improve your visibility on search engines like Google. For example, if you search for a product on Google, the results will show the top three places where that product is sold in comparison with other products by that same seller. If one place has better ratings than another location, that is likely to be reflected in the search results.
Also Read about: How to Manage Negative Reviews Online
Stay Active online
Active listings on online business directories and review sites boost traffic, increase customer engagement and enhance the visibility of your brand. If a business has an active listing on Google with accurate information, then that organization has a better chance of being found by consumers who are looking for it.
Post updates to your profile. If you’re adding new products or services, hosting an event or making any other changes to your business, update your information across all digital profiles. Anytime you make a significant change to the business, such as opening a retail location or changing ownership, make sure you submit an update on across all digital profiles
A digital presence has to be an important part of marketing strategy for any business. They maximize visibility with minimal cost, providing for a strong return on investment (ROI). To help businesses maximize their online presence through the use of digital profiles contact us out ‘NearMe’ Tool can help you Build a strong online presence and help your customers find you.
