Month: October 2021

Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy. As the internet becomes more saturated with individuals, businesses, and content, consumers are driven to rely on online reviews to find their next doctor or plumber. Whether the customer is looking to locate the nearest pizza parlour or find the best wedding photographer, they will turn to an online review website like Yelp, Google Local, Trustpilot, etc. to make their decision.

Businesses must be able to connect and interact with their customers in a meaningful way. And while having a brick-and-mortar store is important, so too is creating a digital presence.

The digital world has become increasingly important in how consumers interact with businesses. With increasingly mobile habits, consumers are turning to the Internet to research products, brands and stores. Consumers can also connect with businesses through social media channels such as Facebook, Instagram and Twitter.

How you manage your online presence will determine whether your business succeeds or fails in today’s connected world.

Your digital profile is not just an online persona, but rather a complete compilation of your social media accounts, blog posts, directories and other online resources. It is the sum of everything that your prospective customers could find online about you or your business.

As businesses become more globally competitive, it’s no longer enough to simply be located in the right place at the right time; you also need to be found where your target audience is looking for you. Your digital profile represents this opportunity to reach people who are actively searching for information about your business.

Online Listings

Your digital profile should reflect your business identity and how you want to be perceived by the public. 

It’s up to you to create, curate and maintain each piece of content that makes up your digital footprint so that it accurately reflects who you are as a person or business. By keeping this information updated and consistent across all platforms, you ensure that prospective customers can easily access relevant information about your company.

Rating and reviews

Ratings and reviews also improve your visibility on search engines like Google. For example, if you search for a product on Google, the results will show the top three places where that product is sold in comparison with other products by that same seller. If one place has better ratings than another location, that is likely to be reflected in the search results.

Also Read about: How to Manage Negative Reviews Online

Stay Active online

Active listings on online business directories and review sites boost traffic, increase customer engagement and enhance the visibility of your brand. If a business has an active listing on Google with accurate information, then that organization has a better chance of being found by consumers who are looking for it.

Post updates to your profile. If you’re adding new products or services, hosting an event or making any other changes to your business, update your information across all digital profiles. Anytime you make a significant change to the business, such as opening a retail location or changing ownership, make sure you submit an update on across all digital profiles

A digital presence has to be an important part of marketing strategy for any business. They maximize visibility with minimal cost, providing for a strong return on investment (ROI). To help businesses maximize their online presence through the use of digital profiles contact us out ‘NearMe’ Tool can help you Build a strong online presence and help your customers find you.

Reviews can be great way to get feedback from your customers and help manage your online reputation. 

But how do you handle bad reviews? The worst thing you can do is ignore them. If your company doesn’t have a formal policy on responding to negative reviews, create one. It doesn’t have to be long or complicated; just make sure that everyone who deals with customers is aware of it.

When responding to bad reviews, keep in mind that you may not be able to change the customer’s mind. However, you can still show them respect by thanking them for sharing their experience and addressing any concerns they may have. If you do not engage, it looks like you have something to hide and gives the impression that you don’t care about your customers.

Before you respond to a negative review, consider why the customer felt compelled to leave a review in the first place. Are they dissatisfied with the product or service? Or is it something else?

If you’ve sold an item and it hasn’t arrived, or it’s damaged, chances are high that your customer is unhappy. Simply apologizing and shipping another one is usually enough to satisfy this type of buyer.

However, if they’re complaining about your actions as a business owner, that’s different. If they feel you’ve been unresponsive or unhelpful, now it’s time to step up and let them know you’re listening.

It’s tempting to argue or defend yourself when a customer gives you a bad review. However, the last thing you want to do is argue with your customers – even if they’ve given your company a one-star review – because the more you argue with people, the more it looks like an attack on their character

Understandably, there are times when bad reviews from customers can hurt your reputation for good

Here are some things to remember while responding:

Address the issue: Even if you cannot please everyone all of the time, take time to reply and acknowledge their point of view. If there is a factual mistake such as the wrong size or color, correct it immediately.

Ask for more details: If a customer complains about receiving an item that was damaged in shipping, ask for pictures or a return address so that you can send a replacement

Offer a solution: Consider offering a gesture of goodwill such as a partial refund or a coupon code for future purchases.

Keep it short and sweet: Respond only once to every review, but make sure your response is thorough enough so that other potential customers can see your side of the story.

While we recommend reading and responding to all customer reviews, it’s also important to recognize that negative reviews can be turned into positive ones. Responding publicly to bad reviews shows your dedication to customer service and helps you turn a potentially damaging review into an opportunity to help customers feel better about their purchase.

Considering there are multiple sites where your customer can leave a review, finding every online review manually and responding to it quickly is not possible. Online Reputation Management platforms Such as, ‘NearMe’ consolidates all that valuable customer feedback into a single dashboard making it easier for you to engage with customers immediately and build a better reputation.